09/09/11 - Multimedia PR Firm Expands

Shepherd PR has expanded on the back of increased demand and investment in state-of-the-art technology.

The Ashbourne business, which employs seven people, has taken on David Johnson as PR account director.

His appointment comes as Shepherd PR, established more than 10 years ago, targets growth of its print and online PR services, as well as its film and podcast production operation.

A £100,000 investment programme has seen the company introduce new technology, including ‘green screen’ facilities, which allows participants in films to appear against digitally-produced backgrounds.

Mr Johnson, formerly business editor at The Sentinel newspaper in Staffordshire, said: “It’s going to be really interesting getting involved in web films and podcasts, and a lot of customers are becoming more aware of the potential of audio/visual PR to get their messages across to the target audience.

“Shepherd PR takes a very journalistic approach to its work, which was part of the appeal for me. It also has a lot of experience producing trade and technical PR and working with manufacturers – a sector I loved finding out about and promoting as business editor.”

Director Jane Shepherd said: “David has a lot of experience, which will benefit existing customers as well as allow us to grow the business.”

Press release issued by Erin Healey, Shepherd PR Limited, 01538 308685. erin@shepherd-pr.com