January 05, 2015
Crown Paints scores with TV sponsorship deal
Crown Paints is ready to kick off the New Year in style after teaming up with Sky Sports News HQ in a high impact sponsorship package.
The UK paint manufacturer has signed a deal to feature on the station’s popular 10pm bulletin from January 1, 2015.
The agreement will see Crown Paints on the TV every day throughout 2015 and represents a significant investment in their Trade brands.
The sponsorship package will start with the Crown Trade brand, using special ‘idents’ featuring fictitious painters and decorators mimicking visual cues common to most Sky Sports broadcasting.
As part of the package, Crown Paints will also run banner advertising on SkySports.com, the most visited commercial sports destination on the web, and the Sky Sports mobile service.
Debbie Orr, Marketing Manager at Crown Paints, said: “Sky Sports News HQ is ‘must-have’ TV for sports fans and we think it provides the perfect platform to get our message across.
“We will appear 7 days a week, 52 weeks a year, reaching a huge audience.”
The agreement builds on an existing association between Crown and Sky Sports News HQ, which started in the summer when their exterior paint brand Sandtex used the 24-hour sports news channel to promote its message of ‘Results you can depend on.’
Sky Sports News launched in 1988. It relaunched as Sky Sports News HQ in August 2014 and moved to channel 401, providing viewers with an unrivalled sports news service plus a showcase of other content on the Sky Sports channels. In addition to its 24-hour TV news service, Sky Sports News HQ is also available across a digital portfolio of apps, skysports.com and social media.
Andy Cairns, executive editor of Sky Sports News, said: “Sky Sports News HQ is the number one sports news service in Europe and the sports fan’s first port of call as we put them at the heart of sports news. Over two million viewers a day come to Sky Sports News, plus many more on digital and social media.
“This exciting new partnership with Crown Paints will work across TV, online and mobile, and it’s great to have them on board.”
Shepherd PR News
December 15, 2014
New appointment strengthens Shepherd PR team
Shepherd PR is delighted to announce the appointment of a new account director to meet growing demand for our expertise.
Ex-journalist and media relations expert Jo Hine joins our 10-strong team and brings a wealth of experience in consumer, education, financial and business-to-business media relations.
Jo’s former PR clients include leading ceramic brands Emma Bridgewater, Steelite International and Royal Crown Derby as well as UK subsidiaries of international financiers Dollar Financial.
From our offices in Ashbourne, Derbyshire, Shepherd PR generates media coverage, videos and award entries, as well as managing social media channels for clients within industries ranging from construction and manufacturing to automotive, energy and professional services. Our high-profile clients include Crown Paints and a range of national trade associations.
Founding director, Jane Shepherd, said: “Our aim is to make Shepherd PR the agency of choice across the Midlands and beyond. Jo brings new expertise to the team and takes our combined journalistic experience to more than 60 years, which is probably unparalleled within our industry.
“Our practical approach to public relations, combined with high quality videography, ensures we have an enviable track record of securing media coverage for companies both in the UK and their international markets.”
Shepherd PR has enjoyed significant growth since it was first established in 1999, and has recently completed the Goldman Sachs 10,000 Small Businesses programme at Aston Business School.
January 28, 2014
Lucideon Looks To UK’s Scientific Heartlands With New Site in Cambridge
International materials development consultancy Lucideon is continuing on a growth curve with the opening of new offices in Cambridge Science Park.
Operating as Lucideon Cambridge Polymer Limited, the new site will be the hub of development of novel polymer systems for high value applications in industry, particularly in the healthcare sector.
Lucideon develops cutting-edge materials technologies for sectors including medical devices, ceramics and nuclear. Current work includes the development of field-enhanced processing technology to reduce the energy used to produce ceramics, inorganic controlled release technologies for the healthcare industries, and a new technology, MIDAR, which can be used to encapsulate nuclear industry waste.
The decision to have a base in Europe’s longest-serving and largest centre for commercial research and development forms part of Lucideon’s ambitious expansion plans, which include opening offices in North Carolina, Turkey, Japan and Australia.
Tony Kinsella, Chief Executive at Lucideon, said: “As our strategy for the future is based on innovation and developing cutting-edge technologies it seemed a natural move for us to be part of the thriving and energetic science, engineering and business communities that exist in the greater Cambridge area.”
Lucideon has worked with, and continues to work with, the University of Cambridge on numerous research projects, including EU-funded R&D. The company has also sponsored post doctorate places at the university for some years.
The Cambridge office will be headed up by Dr Xiang Zhang - a Royal Society Industrial Fellow - with scientists and engineers from Lucideon working there on secondment initially.
In line with the company’s plans to hire 100 new staff over the next three years, new roles will be added at the office. Lucideon also hopes to strengthen links with the high-tech sector companies within the area.
Mr Kinsella added: “We already have close links with the scientific excellence of the University of Cambridge through the work of our Head of Medical Materials, Dr Xiang Zhang - and we can only see this strengthening with the opening of the new office.”