March 10, 2014
Crown Paints’ colour technology helps boost brand in Blackburn
STATE-of-the-art digital colour matching technology from Crown Paints has helped create a ‘brand’ new pop-up art centre for a pioneering project.
Blackburn Is Open is a new initiative to utilise the town’s empty shops, offices and spaces for start-up entrepreneurs and creative businesses.
Backed by design guru and entrepreneur Wayne Hemingway MBE, the scheme’s new space across from Blackburn Town Hall has been transformed using specially formulated paint in the exact colours chosen by Mr Hemingway for the brand logo of the project.
Mr Hemingway, who grew up in Blackburn, worked with graphic designer Stephen Caton of Source Creative to develop a brand for Blackburn Is Open.
The colours from the specially designed logo have been used to decorate the two shop units thanks to Crown Paints’ industry-leading colour matching service, allowing the branding of the creative scheme to project a strong presence in Blackburn town centre.
Mr Hemingway joined forces with Blackburn and Darwen Borough Council and business leaders in the area to develop the plan which will also offer discounted premises, support and mentoring to manufacturing and creative businesses.
He said: “Blackburn is a town of ‘making’ and manufacturing with around 25 per cent of jobs in the manufacturing sector.
“That’s over twice the national average and a fact that can really help the town prosper as 'Made in Britain' continues to grow.
“To keep this ‘making’ tradition in full view of the citizens of Blackburn as they go about their daily business has to be a positive thing and can inspire a new generation.”
The Blackburn Is Open pop-up arts centre offers meeting room, workshop, studio and cinema facilities for creative people and the wider project will see events such as mini-festivals in the town centre.
Debbie Orr, Marketing Manager at Crown Paints, said: “Blackburn Is Open is an exciting initiative which will help regenerate the town centre and represents a great investment for the whole community.
“We understand the importance of creating an instantly recognisable brand.
“The brand colours of neon pink, blue and yellow on a grey background were chosen by Wayne Hemingway and Stephen Caton for the logo of this scheme, enabling people to understand straight away what it relates to.
“The use of the branded colours on the scheme’s central hub is an inspired way of reinforcing the brand throughout Blackburn and we were delighted to be able to provide specially formulated paints in those colours to help boost this initiative.
“This is a great opportunity for the talented and enterprising people of Blackburn and we are proud to have played a part in it.”
Specifiers can use the Crown Paints PaintSpec Finder® the free on-line resource at www.crownpaintspec.co.uk - to generate tailor-made, accurate specifications for all their branding projects.
Users are guided through a series of brief questions to identify which products are suitable for selection for their individual specification projects. This versatile tool may also be used to specify appropriate paint systems from the professional brands in the Crown Paints family, including Crown Trade and Sandtex Trade, for use on a wide variety of additional substrates.
For more information on the full range of Crown Paints products - please contact the Specification Support Team on 0845 034 1464, email email@example.com or visit the website at www.crownpaint.co.uk
Press release prepared by Jane Shepherd, Shepherd PR Limited, 01335 368020, email firstname.lastname@example.org
Shepherd PR News
March 10, 2014
We were delighted to see the video we donated for the Charity SOS project played at Morgan Lovell’s London HQ. Played on a giant screen, the film was shown to many of the volunteers and suppliers who gave their products and services free of charge to create a completely transform the offices of the Down Syndrome Association. The work was all done in just a day - and we were delighted to capture this great project on film.
March 10, 2014
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Congratulations to our apprentice Georgia Handley for all her hard work within social media over the last few weeks. Georgia has had an Easter egg to celebrate her achievement.