Shepherd PR was asked to launch the British Pest Control Association National Survey. Our campaign resulted in high-profile coverage in national newspapers including the Telegraph, The Independent, The Sun, the Daily Mail and the Guardian. It secured a TV slot on BBC’s Panorama as well as coverage across the country by local newspapers and radio stations.
Internationally-renowned materials technology company Ceram appeared regularly in technical publications, but it wanted to become better known across a wider range of sectors. With Shepherd PR's help, Ceram has appeared on a regular basis in regional newspapers, on business websites and in the trade press. It has also featured in television and radio broadcasts.
International automotive business improvement specialist Coachworks Consulting wanted to boost its profile and credibility with car manufacturers and retail operators. With Shepherd PR's help, it now appears regularly in key publications such as Motor Trader, Automotive Management and Auto Trader. It has also been invited to talk at national industry events.
For several years, Shepherd PR has helped Crown Paints make a noise at the premier construction industry exhibition Ecobuild, with live podcasts, media relations, video for the stand and online PR all working together to make sure they stand out from the crowd at the actual event, on the web - and in the press.
Shepherd PR works with Crown Trade to ensure the brand receives regular coverage in trade and technical magazines.
Crown Trade's flame retardant coating Timonox can help buy precious time in the event of fire breaking out in a building. Shepherd PR has used an integrated approach involving media coverage in carefully targeted titles including those in the social housing, healthcare and industrial sectors, as well as video, to show the product in action in a controlled environment.
Photography, videos, case studies and press releases from Shepherd PR keep Finlay Group in the picture in the recycling and quarrying sector.
Shepherd PR's work with Flowcrete helped their 'Get More From Floors' campaign take off, with content for the campaign's microsite including animated videos - while our press releases drew in more than 100 articles of press coverage on the subject.
Shepherd PR provided flooring manufacturer Flowcrete with an integrated PR and digital package for Ecobuild 2012, including preview activity centred on podcasts, a bespoke 'studio environment' video and press releases to gain maximum awareness of the company’s activity at the event. On the stand, Shepherd PR produced a video, played on a plasma screen, which highlighted the Floorzone concept Flowcrete was promoting and also organised visits from 20 trade journalists. Shepherd PR also conducted a podcast 'live from the stand,' which was streamed immediately on to iTunes, from the venue. The activity saw Flowcrete celebrate its most successful Ecobuild exhibition to date, with hundreds of important visitors to the stand influenced by the positive media reports they'd seen in the run-up to the expo. Working closely with Flowcrete's own online marketing team, the end result saw the communications activity win the Best Use Of Digital Marketing Award at the event.
Shepherd PR's ongoing campaign for children's web-based retailer Little Terra gives the company a strong visibility online - bringing to life their 'Online Brands For Off-road Kids' message to a wide audience.
National vehicle management solutions firm Motiva Group wanted a bigger presence around its Stoke-on-Trent headquarters and in the West Midlands. With Shepherd PR's help, that's exactly what's happening.
Managing National Flood School's LinkedIn and Twitter accounts gives added depth to the broader PR programme we run on their behalf - and gives a direct channel for our videos to reach important decision-makers.
Love Colour was a multi-media campaign created by Shepherd PR for trade body The Painting and Decorating Association, which secured online, national, trade, consumer and local coverage - and raised awareness of the importance of using a trusted tradesperson to householders.
Our promotion of the Property Care Association's annual awards programme gets valuable press coverage for the trade body's winning members.
Press releases written by Shepherd PR ensure Rennicks UK and Mobile Traffic Solutions (MTS ) - both part of the Rennicks Group - gain regular coverage in the trade press related to their industry.
The message about Sadolin's superior wood protection reaches the right audience within the trade and specification sectors with press releases and videos from Shepherd PR.
Shepherd PR produced a series of helpful video guides under the title of 'This Is Sadolin' enabling people to get the best results from their woodcare projects, with support from this premium brand. Under an integrated approach, the videos were supported with press releases from Shepherd PR, promoting the content to important audiences, while the videos themselves have been used on influential sites, including Professional Builder.
Sandtex Trade marked more than 50 years of protecting buildings with a national TV advert, and communications activity from Shepherd PR ensured the campaign was activated across decorating, building and specification trade titles - all supported by videos produced in-house to give the campaign an added dimension.
Shepherd PR researched, wrote and helped to design a 200 page book for Seddon charting the business's success across four generations of family ownership - helping the company celebrate a landmark anniversary in style.
Shepherd PR has an international reach, and we have helped our customers get their messages across in print and online across Europe and the Far East. In addition, we have produced subtitled films to help customers grow new markets overseas.
Staffordshire LINk encourages, monitors and analyses feedback from social and healthcare service users. It wanted to reach more people and to show potential funders how it was making a difference to the lives of patients. Shepherd PR makes sure the LINk appears frequently in regional newspapers and on local radio stations. Community groups and interested parties are kept up to date with regular e-shots.
10-2-2014 (11:56): Lucideon - the New Name for Ceram. Read more...