Jane founded Shepherd PR Limited in 2002. She trained as a journalist and has worked for a national press agency, magazines and regional daily papers. Jane also holds the Chartered Institute of Marketing qualifications, which enables her to bring a combined journalistic and marketer's approach to PR strategy and delivery.

Successes include leading Dawn Gibbins MBE, chairman of Flowcrete Group plc, to take the title of the Veuve Clicquot Business Woman of the Year title in 2003. Jane has also written a 200-page book for Seddon, one of the UK's largest, family-owned construction companies.

Jane completed a postgraduate certificate in newspaper journalism in the early 1990s at Sheffield College and has a degree in English and History from the University of Keele, as well as an HNC in Media.

Serving in the Royal Air Force, Jane has completed officer training at RAF College Cranwell and was a member of the media operations unit, 7644 Squadron. This role - producing radio, print and television reports, as well as delivering media training and PR support - has taken her to Canada, the Gulf and Poland. She was part of the Press Information Centre working in the early weeks of Saif Surea in Oman, as well as a regular trainer in media handling and press conference techniques for senior officers.

Jane has also completed media training for Government agencies and held advisory consultancy roles in crisis management.