Media Relations

Our clients regularly appear in the national press, regional newspapers, consumer magazines, television and radio - as well as specialist trade publications.

Along with media coverage, we focus on joining everything up, such as websites, videos, annual reports, in-house magazines, brochures, online PR and search engine optimisation. 

All press releases written by Shepherd PR are produced by former journalists, which we find the most appealing style for print reporters and broadcasters.

Writing the release is only half the job. Using a specialist subscription media listings service, we produce a press distribution list for each release we write, to ensure accurate, targeted distribution. Shepherd PR does not rely on newswires to issue press releases, but sends each out individually to the correct contacts.

Press releases can also be uploaded to an organisation's own website, which helps make the site up-to-date and informative. Such activity also helps with search engine rankings.