Online PR (SEO PR)

The digital age represents the biggest revolution for the media industry since the hot metal press. As a result, online PR (also called SEO PR) is becoming established as a promotional tool in its own right.

We've been doing online PR for almost two years and clients have seen amazing results - with hits to their sites doubled in some cases.

Online PR includes submitting news stories directly to online wire services, where industry news sites, blogs and message boards regularly pick them up.

This helps in two ways – with search engine optimisation (SEO) and third party endorsement of a company’s values. If a potential client puts your company name into a search engine such as Google, then – once online PR activity has been introduced – as well as the company’s own site, press releases and articles will appear in the list. This communicates key messages, acts as a third party endorsement and helps to elevate the company’s reputation.

Keywords can also be incorporated into the press release and hyper-linked, so that over time, your own keyword rankings are given a boost.

Shepherd PR is on Twitter and Facebook. Being there can help raise a company's profile on the web, along with other online PR - also known as SEO PR - activity.

It's increasingly important work and one our digital divison can offer comprehensive advice on, to help your organisation stand out in the online world. 

To find out more contact Jane at jane@shepherd-pr.com